Amy Leiker Tri Moxie Marketing

The Purpose-Driven Business

Amy Leiker
March 22, 2019

We’ve all heard the expression “finding your life’s purpose” (and if you’re of a certain age, you probably saw—or perhaps even owned—a Succesories exposing the importance of finding said purpose). But, when was the last time you took stock of your life’s purpose both personally and professionally? I’m sure there are those of you who have clearly identified this purpose and make decisions with this purpose as your guide. What if you’re not so lucky, however, and don’t know what your purpose is? What if you haven’t thought about your life’s purpose in a very long time? If you fall into one of these buckets, it’s a good idea to do some soul searching to determine the guiding principles you want to live by. Doing so will provide a solid foundation for decision making moving forward and, essentially, serve as your compass.

I know, I know . . . some of you may be thinking, “Wooh! This is a pretty heavy post. I just want to get business and marketing insights.” Before I scare you away though, keep in mind that having a life’s purpose is one of the best things you can do for yourself and your career. When you know what you’re about and you know what you’re trying to achieve, you get laser focused on what you need to do to achieve these goals. If becoming a top-notch business leader is one of the guiding principles of your life’s purpose, it will probably make you rethink spending a couple hours a day on your personal social media channels, as well as examine other ways you may be wasting your time. Having purpose provides more structure to your business and marketing goals. It will help you better identify clients you want to work with. It will impact what type of people you have on your team. Do you want people who are just floating through life with no purpose in mind, or do you want to staff your team with driven employees who know what they want and have a plan on how to get it?  I know where I want to be on this continuum.

And, I hate to break it to you, but it’s not enough to merely have business goals. Because we all have lives that exist outside of work (or I hope we do), we have to look at our lives in its entirety.  This is where having a clearly defined life’s purpose comes in handy. Your business goals must be sustainable within the confines of your personal life. If you are married with children, for instance, I have a sneaking suspicion you’re going to want to make them part of your life’s purpose. What type of partner do you want to be? What type of parent? Do you have a passion project that you want to integrate more into your business life? Do you want to do more work with non-profits? Do you want more meaningful engagements with your clients? What really matters to you? The answer to this question should be a guiding force in your life.

In the Forbes article Discovering Your Purpose In Business And Life, author Robin Bruce outlines some key steps to discover your life purpose.  There are also a plethora of resources online, including some Ted Talks, which provide excellent insights to get you started on your journey. Regardless of the route you take, take the first step and keep going. You may be surprised where you end up, and I bet you and your business will be better off because of it.

Find out how TriMoxie can help you on your path. Contact us today!